Working with production designer Ren Blanco, we helped to bring his vision to life in this commercial for Capsule Chix toys. Evoking Tokyo's buzzing nightlife, we deployed a series of techniques and materials to achieve the desired effect. Printed signage, routed panel screens, and backlit film create depth, color, and neon light effects in this complex set.
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Director: James Wahlberg
Production Designer: Ren Blanco
